Shelley Donaldson

An award-winning real estate professional with over a decade of frontline experience as an agent, Shelley Donaldson now brings her proven expertise and energy to the role of Sales Manager at Ray White Gisborne. Renowned for her sharp market insight, unwavering integrity, and results-driven approach, Shelley is focused on empowering her team to deliver exceptional outcomes for every client.

Having built her own reputation as a top-performing salesperson, first as the Number 1 Residential Salesperson at both Bayleys Gisborne for many years, followed by spearheading her own real estate company and again achieving Number 1 Residential Salesperson at Ray White Gisborne, Shelley understands what it takes to succeed in real estate.

She now leads by example, providing mentorship, strategic guidance, and hands-on training to ensure her team thrives in a dynamic and competitive market.

Shelley’s leadership style is collaborative, transparent, and grounded in real-world success. She’s passionate about developing talent, fostering a high-performance culture, and helping each agent reach their full potential - while never losing sight of the personal relationships and professional standards that define great real estate service.

With a strong grasp of both traditional values and modern marketing tools, Shelley bridges the best of both worlds. She’s equally comfortable with a handshake deal or a data-driven strategy, and she knows that success comes from using every tool wisely - from digital campaigns to authentic client care.

Committed to raising the bar for real estate in Tairāwhiti, Shelley’s mission is simple: to lead a team that delivers a better, smarter, and more rewarding experience for vendors and buyers alike.